His long engagements as professor for Business Administration and founding director of the WDN helped him to acquire a strong media presence in television –ARD, ZDF, NDR, Bayerisches Fernsehen as well as Münchner Runde and Mittagsmagazin-, in radio broadcast – like Deutschlandradio, Deutschlandfunk, NDR and WDR-, and in print media including the Financial Times, FAZ, brand eins, Le Monde, La Repubblica, Brigitte, Die Welt, Handelsblatt, Wirtschaftswoche and Zeit.